Send out a test emailĪfter completing steps #1 to #3 above, you can send a test email to yourself to make sure that everything works as it should. ( Tip: In GetResponse, you can also embed a YouTube video with no need for a placeholder – for a quick tutorial, skip to the section “ How to send videos in emails with GetResponse” at the end) 4. For example, when sending your email through GetResponse, you can include a link to your video in your thumbnail image or GIF. You need to make your thumbnail GIF or image clickable, so that when subscribers click on it, they’re taken straight to your video.Ĭheck if your email service provider has a functionality that lets you do this. GIF thumbnails often work better than images in emails because they give your subscribers a better feel of what your video is about, increasing the chances they’ll click to watch it. This works even better than a still picture to encourage high engagement rates. You could make the placeholder a GIF, too. Write your newsletter’s copy using solid advice from copywriters and then embed the thumbnail/screenshot of the video into the body of the email, as seen below. Create your email and import a thumbnail or screenshot into the email Your video now has a unique URL, which you’ll need for the next step. Now that you’ve successfully uploaded your video, you can go to your YouTube page to access the video. To upload your thumbnail, click the “ Custom thumbnail” button. The recommended size for these images is 1280×720 pixels. You can create a custom thumbnail if you already have a verified profile and don’t like any of the YouTube auto-generated thumbnail options. The thumbnail is the first thing your subscribers will see in your email newsletter, so it has to be an eye-catching image. Then, YouTube generates three choices of thumbnail images for you to use as the feature image for your video. Once the video is uploaded, add descriptions and tags to your video. You’ll be able to view the upload progress on a status bar on the screen. Next, choose the video file you want to upload and click on “ SELECT FILE” to upload. Go to YouTube, and click “ Upload video” at the top-right corner of the page. There are several channels through which you can share your videos, but for the purpose of this guide, we’ll show you how to host your videos on YouTube and then email them to your subscribers. Host the file on a video hosting platform before sending it to your subscribers via email. Upload the video on YouTube (or any other channel you prefer) Here’s a step-by-step process of how to send videos through email to your subscribers: 1. You can embed a video or make a thumbnail/image/GIF of a video inside an email and add a link redirecting to an external site, perhaps your landing page, YouTube, or some other medium where they can watch your full video. Subscribers are more likely to watch a video than to read a long newsletter or extended article. The following data from the Email Marketing Benchmarks report backs this up: Sending a video through email to your newsletter subscribersĪttaching a video to your email newsletter makes it more engaging and memorable. Step 1: Click Share on the YouTube video.□ Get more tips like these in your inbox! Sign up for our biweekly newsletter today and join 15,000+ other fellow marketers who count on our content. Either way, you can quickly embed a YouTube video into emails in just a few steps. Got a funny cat video to send to a colleague? Or maybe you have a new “How To” video on YouTube you want to share with email contacts. There are two ways to embed a video in Gmail: (1) a YouTube link, and (2) Google Drive. Let’s look at a few different ways to embed videos in emails. Use this guide to learn how to embed video in emails with different mail clients, and get contacts to hit that play button and engage with your brand. It’s an entertaining method for connecting with contacts and can help drive your email marketing campaigns to greater success. With eight out of every 10 people purchasing an item after watching a brand’s video, expanding into this channel is an opportunity you don’t want to miss.Įmbedded video is a great way to adapt to modern consumer behavior. On top of that, marketers with a video strategy generate 66% more qualified leads yearly than those who don’t. An estimated 85% of all internet users in the U.S. It’s become the leading source of all IP traffic, taking up 82% of all internet visits. Including video marketing as part of your digital strategy is unavoidable for the modern marketer.
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